Monday, March 28, 2016

How to Build a list of Potential Leads Ethically

How to Build a list of Potential Leads Ethically
Leveraging on your competitors website is a powerful way for you to reach people and generate sales and products. It helps you to reach clients who’ve already shown interest and re-engage them to make your advertisement even more effective and powerful. This method is known as Re-marketing.
Re-marketing helps to boost conversions and lowers the overall cost per customer acquisition. The key advantage of re-marketing is that you’re only showing your ad to people who are genuinely interested in your product. You can re-market to people who have visited your website but haven’t purchased yet, clients who have completed a sale and people who may not know about your new products are likely to be interested in it.
The way to convert the audience are you’re re-marketing technique must be consistent and quality. Customize your message in a way that includes relevant and additional information to what customers already know about your product from visiting the site.
If your industry is competitive, people are more likely to browse multiple sites before completing a purchase. Happy clients often share positive comments and engage with your content on social media.
When a potential clients sees those comments via re-marketing, he’s likely to have a more positive impression of your brand and that can boost the chances of conversion.
That connection also increases brand loyalty and loyal clients are worth more than new clients, because they’ll continue to buy from you without having to place any ad.
When clients see your company on social media like Facebook and Twitter, the chances you’ll generate engagement and conversions are much higher.
Conclusion
Leveraging your competitors using the right re-marketing technique is the best way to get new clients for your business in 2016. You’ll expect to see a higher click-through-rate, lower cost-per-acquisition and higher engagement.
What do you think? Are you using the right re-marketing technique? What audiences have you targeted? Share your thoughts in the comments below.

Interested in getting started with re-marketing? Contact us.

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